This July, summer school is in session at Small Business BC. We’ve got a full slate of webinars, education and resources to help your business navigate British Columbia’s provincial Restart Plan.
Whether you’re getting ready to reopen, or you’re pivoting operations to service the new COVID economy, make sure to check out Small Business BC’s series of dedicated back to business webinars. At checkout, use the coupon code btbedu2020 to receive $10 off your registration fee.
Elsewhere, our office remains closed for in-person visits this month, but our full range of services are still available remotely, via phone, email or over the internet. Have business questions relating to COVID-19? Visit our BC Business COVID-19 Support Service. Here, you can chat to one of our support staff, or dig into our COVID knowledge centre featuring almost 200 different articles.
Also register your business on our BC Marketplace to enjoy free marketing exposure for your business and connect with a BC-audience looking to support local.
Without further ado, here are our webinar highlights for July 2020 at Small Business BC.
Digital Marketing for the New Normal
Friday, July 3rd
100:00am to 12:15pm
$29
We’ve moved into the next phase of the COVID-19 pandemic. Consumers are slowly beginning to return to stores, but how we market to them has dramatically changed. Have you adjusted your marketing tactics to account for our “new normal?”
Join Warren Thompson, Managing Director of Ollo Metrics, for this informative and fascinating look at Digital Marketing in the age of COVID-19. Understandably, most business owners view the pandemic as a threat to their business. However, Warren will highlight how it can also be a massive opportunity – if you’re willing to adopt a start-up mindset once again.
Use coupon code btbedu2020 to receive $10 off your registration fee
Managing Your Brand During COVID-19
Tuesday, July 7th
1:00pm to 2:15pm
$29
We’re living in an unprecedented era for businesses. As entrepreneurs slowly reopening and scale up their operations, they do so with a mixture of hope and anxiety.
Join Karley Cunningham, Big Bold Brand, for this informative webinar and discover why branding efforts during COVID-19 (& beyond) should be strategic, company-wide and take on a broader view. You’ll learn how to ensure you and your team are clear on the fundamental beliefs and truths of your organization, and how to develop (or evolve) the ten strategic brand elements critical to guiding your business powerfully forward into the new era of business.
Use coupon code btbedu2020 to receive $10 off your registration fee
Supplying Professional Services to the Government of Canada
Thursday, July 9th
10:30am to 12:00pm
FREE
The Government of Canada is one of the largest purchasers of goods and services in the country. Each year, the federal government spends up to $25 billion on goods, services, and construction.
This seminar will help you understand more about how the Government of Canada purchases professional services and the use of standing offers and supply arrangements. We will cover how to register your business in the Centralized Professional Services System (CPSS) as well as how to find and bid on professional services opportunities.
Researching and Understanding Your Market During COVID-19
Thursday, July 9th
1:00pm to 2:15pm
$29
Customer habits have rapidly changed since the beginning of the COVID-19 pandemic. Businesses are discovering that customers are still out there, but a different approach is needed to find them. Rather than relying on guess work, market research holds the keys to identifying this elusive customer data.
Join Small Business BC’s Market Research Analyst, Mark Eversfield, and find key tips and best practices for researching and understanding your market during COVID-19.
Business Finance Package
Tuesday, July 14th
09:00am to 4:00pm
$119
Financial Statements provide essential information used to analyze and answer valuable questions relating to your business. Our Business Finance seminar package will teach you how to analyze these valuable documents.
You will receive a 15% discount by registering for this full package.
Seminars included:
- Business Finance 1: Understanding Financials
9:00am – 12:00pm - Business Finance 2: Financial Analysis
1:00pm – 4:00pm
Start Smart Package
Wednesday, July 15th
09:00am to 4:00pm
$49
Whether you have a winning idea, or you’re just fascinated with the idea of launching a business, the Starting a Business: Start Smart Series delivers the basics you need to get started on the journey.
Seminars Included:
- Start Smart 1: Basics of Starting a Business
- Start Smart 2: Key Considerations of Starting a Business
Back to Business Goal Setting Workshop
Wednesday, July 22nd (four weekly sessions)
10:00am to 12:00pm
$399
Goal setting offers a powerful and proven pathway to achieving business success. Utilizing the SMART (Specific, Measurable, Achievable, Realistic and Timely), and other goal setting principles, entrepreneurs can set goals and devise an action plan to achieve those goals. Small Business BC’s Goal Setting Workshop is a four-week, interactive Zoom workshop where participants will take the time to define goals and action plans, as well as developing the skills necessary to effectively prioritize professional goals in a supporting and inspiring environment.
Operations Management for Small Business
Friday, July 24th
09:00am to 12:00pm
$39
Running a small business can sometimes seem like putting together a piece of furniture. You’ve got lots of little parts that slot together to make the whole but how can you build it without a set of instructions? Operations Management can provide the necessary direction.
Join us for this seminar and explore how you can determine who does what, where, when, how and most importantly – why?
How to Stay Competitive in the New Normal
Wednesday, July 29th
10:00am to 11:00am
FREE
Since the beginning of the COVID-19 pandemic, the old way of doing business has been disrupted. Customers are interacting with businesses in new ways and many business owners have struggled to adapt their sales and customer service methods to keep up.
Learn about a variety of digital tools that small businesses should consider to live in the new normal. Reach consumers at home, offer pre-order/curbside pickup options, create a safe and contactless payment experience in-store, and protect your business from fraud risks resulting from this commerce evolution.
Find Out More
At Small Business BC, we’re committed to helping business owners reopen in a safe and successful way. Our Back to Business campaign features specific advice and guidance in the following areas:
- Operational Health & Safety
- Restart Strategy
- Marketing & Communications
Alternatively, visit our BC Business COVID-19 Support Service and connect with our Business Advisors to get answers to your specific questions on reopening.