Your online presence can be critical to the success of your business. Here are some tips to make sure your site is seen:

Get Your Site Listed in the DMOZ Directory.

This is a huge boost as it's said that Google's directory comes straight from the DMOZ directory. The DMOZ is commonly known as the Open Directory Project and it has strict guidelines on who is listed. Go to the DMOZ website for submission information.

Pay a Bit—Use Yahoo Directory Submit.

Yahoo! Directory Submit provides expedited review of websites that are included in the Yahoo! Directory. Furthermore, for each listing accepted into the directory, there is a recurring annual fee to maintain the listing.

Stay Up to Date—use Google Sitemaps.

Google Sitemaps is an easy way for you to submit all your URLs to the Google indexand get detailed reports about the visibility of your pages on Google. With Google Sitemaps, you can automatically keep Google informed of all your web page additions and changes, helping improve your coverage in the Google crawl.

Submit and Re-Submit Your Site.

You should submit your site to Google, Yahoo, and MSN at least once, and no more than once, every 30 days. Although Google says that manually submitting your pages to their index is unnecessary, they have an interface for you to do so. MSN will seldom visit a website unless invited by submission. Yahoo will dramatically increase visits after submission.

Aim for Real Content, More Page Quantity and Frequent Changes.

The bottom line for getting good search engine results is to have lots of keyword rich content on lots of pages. Google likes big sites. The larger sites are presumed to be better funded, better organized, better constructed, and therefore better sites. Content must be updated often; this is a Google patent and concerns the changes to page content over time. Google sees newer content as better content especially if the site ‘theme’ is news, retail or auction.