With a 25-year career in sales, marketing and merchandising in the drug, grocery and convenience store channels, Jim’s industry insight and experience is unparalleled.

Jim first spent 14 years as a Category Manager responsible for driving retail profitability at Chevron locations throughout Canada. He subsequently took a management role at Pharmasave, where he oversaw category plans and planograms for over 400 of the chain's healthcare pharmacy stores.

As Pharmasave's National Senior Category Manager, Jim was responsible for choosing the natural products, home health products and over-the-counter (OTC) products to maximize both Pharmasave's sales and customer satisfaction. In this role, Jim experienced first-hand what it takes for a product to get placement in a national retail chain—and the factors that drive success.

In September 2011, Jim formed Shopland Health, with a focus on people, relationships and connections at its core.  Jim initially served product entrepreneurs as a natural product broker, and he continues to help his clients get their products on shelves and in the hands of the consumers who need them.

After discovering that entrepreneurs often need additional guidance to launch their businesses, Jim decided to expand Shopland Health's offerings. Along with his wife, Laurie, Jim is thrilled to provide coaching, education and mentoring for retail product entrepreneurs to help them grow their passion for their products into profitable sales.