John is heavily interested in user psychology, learning theories, and product design. He has spent the past decade studying business, design, and programming by learning from world-class experts, launching his own software business, and teaching others how to design and code.
Today, he runs 2x, a marketing and design consultancy that helps online businesses grow by applying design best practices, customer acquisition tactics, and running A/B tests to find measurable improvements. His software company, Dayboard, is currently serving over 25,000 weekly active users and has been featured in publications like Lifehacker, The Next Web, and TIME.