Earning the Trust of Your Customers During Reopening
Marketing During the COVID-19 Pandemic
Description
British Columbia has begun the careful and thoughtful process of reopening under our Provincial Restart Plan. As businesses consider their plan for safe operation, a key question must be answered: How can you demonstrate to customers it is now safe for them to come back and do business with you?
According to the Retail Council of Canada, 85 per cent of consumers are going to need to see evidence of enhanced safety measures prior to resuming their normal shopping habits. Join a representative of the Better Business Bureau (BBB) and find out the tools and tips available to help put trust and transparency first in your customer messaging.
You’ll learn how to identify and understand customer needs around safety, what the “Trust Barometer” is, and how it impacts on consumer decisions, and practical steps a business can take to engage and convince customers it’s safe to do business.
Small Business BC’s “Back to Business” webinar series equip business owners with the resources and best practices they need to reopen their business. These sessions differ slightly from our usual webinar format, with more opportunity given for community participation throughout. Attendees will be given the option to turn on their webcam and microphone during interactive components of the webinar. This webinar will be approximately 75 minutes long, with time allocated at the end for a questions and answers period. This webinar will take place via Zoom. A recording of the live session will be emailed to attendees to access for up to 7 days.
What Will I Learn?
The trust barometer and how it sways consumer behavior
Ways the pandemic has impacted businesses across Canada
BBB’s eight standards for trust
Tips for communicating with customers
Practical ways to rebuild trust in your everyday customer interactions
Presented By
Due to the rapidly evolving public health situation surrounding COVID-19, Small Business BC has reached the difficult decision to modify how we deliver our services in the coming weeks.
As an organization, our number one priority will always be the health and safety of our clients, staff and service providers. We also want to ensure we maintain the high service standards our clients expect. As such, we will be delivering all our services online, or over the phone, until further notice. See here for more information on our service changes. Please use our COVID-19 small business resources – including this practical checklist for business continuity.