Keeping Your Customers Informed During the Pandemic
Digital Communications in the Age of COVID-19
Description
In the era of physical distancing, communicating with customers has taken on a whole new importance – and challenge. Customers we previously interacted with in-person have moved online, and now all communication must flow through digital channels.
Join Mhairi Petrovic, social media and e-mail marketing presenter at Small Business BC, and learn the key steps you need to consider when creating your strategy.
It starts with an inventory of the channels you have and gaps that may exist. With time of the essence, we’ll then examine quick wins for businesses and ways to effectively get your message across. Finally, we’ll examine some professional, yet approachable, examples from other small businesses.
What Will I Learn?
Deciding which channels to use, what to say, how to craft your message, and plan next steps
Ways to keep customers and followers engaged and informed
What to do about prescheduled campaigns
How to quickly set up an e-mail broadcast
Language and image considerations