As small business owners approach retirement, or adjust to the realities of COVID-19, many are contemplating selling their businesses. As Warren Buffet once said, “Price is what you pay: Value is what you get.” In this seminar you’ll learn how businesses are valued, how buyers think, and practical tips for maximizing value. Join Liisa Atva, CPA and Chartered Business Valuator, and learn the basic principles of business valuation, which methods to use and how to apply them. Knowing how much a business is worth is key to successfully selling a business or buying one. Even if you’re not yet ready to sell it’s never to early to plan for it as strategies to increase the value of your business can take time to put in place. Joining as guest speakers are Ernest Bednarz, Chartered Business Valuator and Paul Newton, CEO and co-founder of Otonomy Solutions to provide their unique perspectives.