The Shop Local Movement and Spending Trends
How to Get Your Business Ready for The New Normal
Description
The pandemic has shifted both the “what” and “why” of consumer spending. Shopping local is top of mind for all Canadians, but how can small business owners best reach customers as public health restrictions continue to evolve?
Begin by understanding how the consumer’s mindset and behaviour have shifted. Learn more about what the Shop Local Movement means for small businesses, as well as digital tools and strategies to adapt, while accommodating public health measures during COVID.
Join Kelly McBain, Senior Product Manager at Moneris and learn new ways to stay competitive. We will cover a variety of digital tools that small businesses should consider for doing business in the new normal. Reach consumers at home, offer pre-order/curbside pickup options, create a safe and contactless payment experience in-store, and be aware of the fraud risks arising from e-commerce.
What Will I Learn?
Current consumer spend trends and how to make sense of them for your local community
Ways of reaching new customers online and encouraging them to shop local
What is an omnichannel experience for customers
Proven digital and in-person payment practices that you can adopt
Presented By
At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.
Please note: all webinar participants will also receive access to a recording for seven days after the live session.
